Proposal Letter to MySpaLive from bPUBLIC
This document outlines a comprehensive proposal from bPUBLIC to MySpaLive for enhancing their digital presence and marketing strategy. The proposal, presented by Brad Edwards, CEO of bPUBLIC, details a structured timeline for implementation, key phases of the project, and the investment required to achieve significant results in today's competitive landscape.
BE
by Brad Edwards
Introduction and Contact Information
TO:
- Jenna Bichler, Director of Sales at MySpaLive, Direct: 972-400-0024
- Ashlan Greenfield, Co-Chief Executive Officer at MySpaLive
Dear Jenna and Ashlan,
I hope this letter finds you well. It is with great enthusiasm that I present a comprehensive proposal tailored to elevate MySpaLive's digital presence and marketing strategy. At bPUBLIC, we specialize in creating dynamic, multi-channel marketing campaigns that drive growth, maximize ROI, and help businesses like MySpaLive reach their full potential in today's competitive landscape.
Project Overview and Timeline
Our proposal is built around a structured timeline, ensuring a seamless transition and immediate impact as soon as you sign the agreement. Below is an outline of the process and key milestones we will achieve together.
1
Phase 1: Onboarding and Setup (Week 1)
Integration with Meta Business Suite to takeover ad campaigns. This needs to be done with other platforms, as applicable, such as Google Ads. Also need access to GoHighLevel CRM for migration and management purposes. Includes installation of the tracking pixel on main website and on your custom landing pages (in CRM).
2
Phase 2: Discovery and Campaign Preparation (Week 2-3)
Comprehensive inventory and discovery session. This includes new ad copy creation, as well as new campaign creation and launching revised ad campaigns across multiple platforms, with emphasis on Facebook.
3
Phase 3: Optimization and Expansion (Months 2-3)
Continued campaign optimization with potential of adding a new LinkedIn outreach campaign, as well as branding campaigns using Connected TV, as well as further intent-list building and data integration.
Phase 1: Onboarding and Setup
1
Integration with Meta Business Suite and Other Platforms
We will need administrative access to your Meta Business Suite, Google Ads platform, and any other advertising networks you are currently using. This access will allow us to begin optimizing your campaigns and ensure all platforms are working in harmony.
2
Access to GoHighLevel CRM
We will require a login to your GoHighLevel CRM. Our team will conduct a thorough audit to understand your current workflows, third-party plugins, and any custom integrations.
3
CRM Migration and Management
Post-audit, we will perform a seamless migration that integrates your GoHighLevel CRM with bPUBLIC's advanced tools. This process will enhance your CRM's capabilities while maintaining your ownership.
4
Installation of the Tracking Pixel
We will install our Visitor ID Pixel on your website and landing pages. This pixel will enable us to identify anonymous visitors, converting them into actionable leads within your CRM.
Phase 2: Discovery and Campaign Preparation
Comprehensive Inventory and Discovery Session
We will conduct an in-depth discovery session to gain a deeper understanding of your products, services, and target audience. This session will inform the strategies we develop for your campaigns.
Ad Copy Creation
Leveraging our AI Content Writer, we will produce a range of ad copy tailored to your brand voice and marketing goals. This copy will be provided to your design team for the creation of compelling visuals.
Campaign Creation and Launch
We will set up and launch unlimited campaigns across multiple platforms including Facebook, Google, Instagram, TikTok, Snapchat, LinkedIn, and Spotify. Each campaign will be aligned with your budgetary constraints, ensuring maximum ROI without exceeding your financial limits.
Phase 3: Optimization and Expansion
1
Campaign Optimization
Over the next two months, our focus will shift to optimizing your campaigns. We will continuously monitor performance, adjusting strategies to increase conversions while reducing your cost per click.
2
LinkedIn Outreach Campaign
We will implement a LinkedIn outreach campaign targeting resolved leads with LinkedIn profiles. If there is no response to our initial LinkedIn messages, we will automate a follow-up email sequence to ensure no lead is left behind.
3
Connected TV Integration
To strengthen your branding efforts, we recommend integrating Connected TV (CTV) ads into your marketing mix during months two and three. This will create a true multi-channel campaign, reaching your audience through various touchpoints, including premium streaming platforms.
4
List Building and Data Integration
We will create a list of individuals interested in becoming spa owners or offering med spa services. This list will be developed in the first month and directly integrated into your ongoing campaigns in month two, ensuring your ads reach a highly targeted audience.
Transforming Anonymous Visitors into Qualified Leads
Visitor Tracking Insights
Our Site Visitor Tracking ID identifies up to 70% of anonymous website visitors, providing valuable insights into who is engaging with your site but has not yet converted.
Precision Retargeting
With this data integrated into your CRM, you can launch highly targeted retargeting campaigns across multiple channels, ensuring your brand remains top-of-mind for potential customers.
Increased ROI
By focusing your ad spend on high-value leads who have already shown interest, you'll reduce costs and significantly increase the likelihood of conversion, driving greater ROI for your marketing efforts.
Investment and Next Steps
Investment
To accomplish all of the above, we propose a setup fee of $3,500 and a flat monthly management fee of $5,500. This investment covers all aspects of campaign management, from initial setup to ongoing optimization and expansion.
Next Steps
We are excited about the potential partnership between bPUBLIC and MySpaLive and are confident that our strategic approach will deliver significant results. Upon signing the agreement, we will immediately begin the onboarding process to ensure a smooth and swift transition.
Additionally
- Custom Reporting: Performance reports and weekly reviews.
- Competitor Analysis: Competitor analysis in the discovery phase to help identify gaps in the market and refine your unique selling propositions (USPs).
- Conversion Rate Optimization (CRO): Implement CRO strategies on landing pages and the website to increase lead conversion rates.
- AI-Driven Personalization: Utilize AI to personalize customer interactions and communication based on data-driven insights from the CRM.
- Regular Strategy Sessions: We will schedule regular check-ins and strategy sessions to review progress, discuss challenges, and adjust plans accordingly.
Accept This Proposal
Transform Your Marketing
Partner with bPUBLIC to drive measurable growth and elevate your brand's online presence.
Proven Results
Our data-driven strategies have helped countless businesses achieve their marketing goals.
Seamless Collaboration
Work closely with our team of experts to ensure a smooth and successful partnership.
In Closing…
Please feel free to reach out to Jeannine Kuhnell or myself directly if you have any questions or need further details. We look forward to the opportunity to help MySpaLive grow and achieve its marketing goals!
Best regards,